objective:

Develop an identity for Sierra Valley Almonds that communicates experience and quality. The logo needed to maintain its vibrance even when printed with just black on wooden crates. Although challenging, the end result is something that pleased everyone, and has proven effective in communicating the company image wherever used.

role:

I worked with Sierra Valley Almond executives to understand the brand and deliver a pleasing product. After multiple rounds of review and revision, the final logo was exactly what the company was looking for.