about CargoBay :

CargoBay is an innovative new office and storage solution for individuals and small businesses. CargoBay's unique offering required a design that was equally distinct. The architecture, by award-winning Jordan Architects, called for something with a classy exuberance.

objective:

Create a logo with a corporate feel and relaxing twist. The logo consists of a unique seriffed font, that has been treated with a carefree flare—indicative of the feeling embodied by CargoBay.